Keywords: Variety seeking
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Journal Articles
Journal of Services Marketing (2013) 27 (2): 155–165.
Published: 24 May 2013
...Jooyeon Ha; SooCheong (Shawn) Jang Purpose – The purpose of this study is to identify diners' fundamental reasons for seeking variety in their choice of a restaurant and to understand their variety-seeking intentions from the perspective of personality characteristics. Design/methodology...

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