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Keywords: Virtual banking
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Journal Articles
The youth market for internet banking services: perceptions, attitude and behaviour
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2010) 24 (1): 42–60.
Published: 23 February 2010
... as the young are likely to become the most important segment of users as the worldwide web and banking services become more advanced in the future. © Emerald Group Publishing Limited 2010 Virtual banking United Kingdom Customer satisfaction Customer services quality Market segmentation Young...
Journal Articles
Information transparency and digital privacy protection: are they mutually exclusive in the provision of e‐services?
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2009) 23 (3): 154–164.
Published: 22 May 2009
... information transparency and these three generic types of privacy. This study shows that, unlike the first two types of privacy, individual privacy of customers is given less concern by most e‐service providers. © Emerald Group Publishing Limited 2009 Privacy Virtual banking Data security...
Journal Articles
Why consumers use and do not use technology‐enabled services
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2006) 20 (2): 125–135.
Published: 01 February 2006
... of the paper lies in the light shed on usage behaviour and attitudes, and in the practical implications of these findings for service providers. Information services Communication technologies Virtual banking Invoicing Internet shopping An executive summary for managers can be found at the end...
