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Keywords: Virtual banking
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Journal Articles
Journal of Services Marketing (2010) 24 (1): 42–60.
Published: 23 February 2010
... as the young are likely to become the most important segment of users as the worldwide web and banking services become more advanced in the future. © Emerald Group Publishing Limited 2010 Virtual banking United Kingdom Customer satisfaction Customer services quality Market segmentation Young...
Journal Articles
Journal Articles
Journal of Services Marketing (2006) 20 (2): 125–135.
Published: 01 February 2006
... of the paper lies in the light shed on usage behaviour and attitudes, and in the practical implications of these findings for service providers. Information services Communication technologies Virtual banking Invoicing Internet shopping An executive summary for managers can be found at the end...

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