Keywords: Vividity of memory
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Journal Articles
Journal of Services Marketing (2014) 28 (1): 22–35.
Published: 04 February 2014
... dimensions on festival attendees' vividity of memory and loyalty. Design/methodology/approach – Data were collected from online surveys completed by 338 attendees of VEISHEA festival. This study employed confirmatory factor analysis, regression analysis, and structural equation modeling to achieve its...

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