... revenue through the effective management of three main areas: pricing strategy, inventory control and control of availability. The terms revenue management and yield management are currently used synonymously. Many studies show that firms employing revenue management practice normally claim a revenue...

...Frédéric Jallat; Fabio Ancarani Purpose The purpose of this paper is to show how yield management and dynamic pricing, which originated in the airline industry, are now diffusing in other service industries. The aim is to demonstrate that these techniques can be profitably applied...