... Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Perceptions Customer experience e-WOM Retail Servicescape Conseil Régional des Pays de la Loire PULSAR PHYGI.TAL Universite Angers PULSAR PHYGI.TAL Conseil Régional des Pays de la...

...., 2023 ; Zhang et al., 2023). Electronic commerce e-WOM Field study Digital Experimental design Social networking Theoretical advances have suggested a major difference between customer−streamer and customer−customer relationships that could affect the nature of GLS rapports...

... Servicescape Qualitative research Netnography Social media e-WOM Digital marketing The danger of cosmetic surgery becoming too closely linked to reality TV or celebrity endorsement is that it can make surgery seem like a commodity, which should never be the case. An operation is not something...

..., age and education on the relationships proposed in the model may be an interesting extension. Moreover, this study does not distinguish different types of online retailers. This study highlights the significant effect of customer satisfaction with service recovery on e-WOM. That is, managers...

... Limited Licensed re-use rights only Networks e-WOM Customer engagement behavior experimental design Hospitality Experiments Influencing behavior Managerial response Online reviews Ratings Social networks TripAdvisor Volume of reviews Previous research has examined customers...

... Customer reviews e-WOM Marketing decision-making Service expectations Esther L. Kim can be contacted at: kime23@unlv.nevada.edu H2. Participants will evaluate a restaurant more favorably with a positive prototype versus a negative prototype when the full set of reviews...