... and source credibility have a significant effect on the consumers’ utilitarian motivations to continue using them in the future. A structured survey questionnaire was used to gather data from 1,287 online users, who were members of two popular social media groups. The methodology relied on a partial...

... on customers’ attitudes and behaviors (Sussman and Siegal, 2003), proposing both central cue (argument quality) and peripheral cue (source credibility) of technology. In particular, this study investigates relationships among argument quality, source credibility, usefulness, parasocial interaction...

... from Study 2 indicate that source credibility is in play. Research limitations/implications – Participants were asked to respond to service failure and recovery scenarios using the same service context. The means of the outcome variables suggest that the recovery effort could be improved upon...