Issues

Special Issue: 50 years of Social Marketing: Looking Back and Looking Forward. Guest Editor: Michael Basil

Guest editorial: Introduction to the 50th anniversary special issue

Michael Basil
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Examining 50 years of social marketing through a bibliometric and science mapping analysis

Jessica Salgado Sequeiros; Arturo Molina-Collado; Mar Gómez-Rico; Debra Basil
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Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint

Erik Cateriano-Arévalo; Saud Alrakhayes; Liz Foote; Tamanna Hussain; Krystle Lai; Lucy Nyundo
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Social marketing AS pedagogy

Ann-Marie Kennedy; Ekant Veer; Joya Ananda Kemper
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Social marketing: ready to help revolutionise marketing education

Fiona Harris
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