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Promoting respite for carers of people with dementia: a case study of social marketing effectiveness in hard to reach audiences

Lyn Phillipson, Danika Valerie Hall, Keryn Marie Johnson, Elizabeth Cridland, Elaine Fielding, Christine Neville, Helen Hasan

Journal of Social Marketing (2022) 12 (4): 456–472.

https://doi.org/10.1108/JSOCM-06-2021-0121

Published: 19 April 2022

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