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Ernest Yaw Tweneboah-Koduah
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Journal Articles

Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach

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Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Matilda Adams, Victoria Ekua Mann
Journal: Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 245–262.
https://doi.org/10.1108/JSOCM-09-2024-0211
Published: 06 May 2025
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Journal Articles

Understanding flooding events in Ghana: a social marketing and self-determination theory perspective

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Ernest Yaw Tweneboah-Koduah, Matilda Adams, Michael Nana Amoakoh, Stephen Mahamah Braimah
Journal: Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 534–555.
https://doi.org/10.1108/JSOCM-03-2021-0049
Published: 31 May 2022
View article titled, Understanding flooding events in Ghana: a social marketing and self-determination theory perspective
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Journal Articles

The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana

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Ernest Yaw Tweneboah-Koduah, Shaman Abdulai, Isaac Sewornu Coffie, Mahmoud Abdulai Mahmoud
Journal: Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 495–512.
https://doi.org/10.1108/JSOCM-12-2021-0270
Published: 12 April 2022
View article titled, The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana
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Journal Articles

The role of theories in social marketing in predicting physical activity behavior among the youth

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Ernest Yaw Tweneboah-Koduah, Matilda Adams, George Acheampong
Journal: Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 398–417.
https://doi.org/10.1108/JSOCM-01-2018-0005
Published: 02 September 2019
View article titled, The role of theories in social marketing in predicting physical activity behavior among the youth
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