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Journal Articles

Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach

Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Matilda Adams, Victoria Ekua Mann

Journal of Social Marketing (2025) 15 (2-3): 245–262.

https://doi.org/10.1108/JSOCM-09-2024-0211

Published: 06 May 2025

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Journal Articles

Understanding flooding events in Ghana: a social marketing and self-determination theory perspective

Ernest Yaw Tweneboah-Koduah, Matilda Adams, Michael Nana Amoakoh, Stephen Mahamah Braimah

Journal of Social Marketing (2022) 12 (4): 534–555.

https://doi.org/10.1108/JSOCM-03-2021-0049

Published: 31 May 2022

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Journal Articles

The role of theories in social marketing in predicting physical activity behavior among the youth

Ernest Yaw Tweneboah-Koduah, Matilda Adams, George Acheampong

Journal of Social Marketing (2019) 9 (4): 398–417.

https://doi.org/10.1108/JSOCM-01-2018-0005

Published: 02 September 2019

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