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Journal Articles

Sequencing of humor and risk information in social media public service announcements on vaccines: the moderating role of vaccination calculation

Ja Kyung Seo, Hye Jin Yoon, Hanyoung Kim, Jeong-Yeob Han

Journal of Social Marketing (2025) 15 (2-3): 338–362.

https://doi.org/10.1108/JSOCM-06-2024-0146

Published: 20 May 2025

View article titled, Sequencing of humor and risk information in social media public service announcements on vaccines: the moderating role of vaccination calculation

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Journal Articles

The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance

Youngjee Ko, Hanyoung Kim, Youngji Seo, Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee, Ja Kyung Seo

Journal of Social Marketing (2023) 13 (4): 490–509.

https://doi.org/10.1108/JSOCM-09-2022-0185

Published: 08 June 2023

View article titled, The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance

Add to Citation Manager for The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance