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Journal Articles

Social marketing strategy and industry involvement

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Walter Wymer
Journal: Journal of Social Marketing
Journal of Social Marketing (2017) 7 (3): 297–304.
https://doi.org/10.1108/JSOCM-11-2016-0074
Published: 10 July 2017
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Journal Articles

Developing more effective social marketing strategies

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Walter Wymer
Journal: Journal of Social Marketing
Journal of Social Marketing (2011) 1 (1): 17–31.
https://doi.org/10.1108/20426761111104400
Published: 15 February 2011
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