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Keywords: Adolescence
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Journal Articles
Electronic games: can they create value for the moderate drinking brand?
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (3): 258–278.
Published: 13 July 2015
... to support target audiences uptake of social behaviours. However, little is known of the value this creates for target audiences and its impact on the uptake of a social behaviour brand. Design/methodology/approach – A survey of male adolescents (n = 137) was conducted to test proposed...
