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Keywords: Augmented reality
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (3): 321–337.
Published: 10 June 2020
...Pamela Saleme; Timo Dietrich; Bo Pang; Joy Parkinson Purpose Gamification has gained popularity in social marketing research; however, its application remains limited to a few contexts, and relatively little is known about how innovative gamification technologies such as augmented reality can...
