Keywords: Australia
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Journal Articles
Journal Articles
Journal of Social Marketing (2015) 5 (1): 83–99.
Published: 05 January 2015
... – Eighteen interviews were conducted with young adults aged 25-30 years in Australia and the USA. Biographical interviews were used to collect information on individuals’ drinking histories and how their attitudes towards social marketing campaigns have formed during their lives. Findings – Four main...
Journal Articles
Journal of Social Marketing (2015) 5 (1): 21–39.
Published: 05 January 2015
...Janet Hoek; Cherie Robertson Purpose – This paper aims to investigate how young adult women smokers, a group the tobacco industry has specifically targeted, interpreted dissuasive sticks. Australia’s decision to introduce plain packaging has aroused international attention and stimulated interest...
Journal Articles
Journal Articles
Journal of Social Marketing (2013) 3 (1): 28–40.
Published: 08 February 2013
... their opinions of their alcohol‐related interactions with adults. Findings The results show that in the context of a western society such as Australia, the role of adults in endorsing a culture of excessive alcohol consumption may be considerable. Practical implications Social marketing campaigns...
Journal Articles
Journal of Social Marketing (2012) 2 (3): 176–186.
Published: 05 October 2012
... whose objective is to reduce waste across all schools across a State in Australia. The program, administered by a government agency, had only been evaluated within an educational outcome context. Using existing data on the program from across the school sector, marketing metrics are calculated...
Journal Articles
Journal of Social Marketing (2012) 2 (1): 8–22.
Published: 10 February 2012
...‐feeding practices. Design/methodology/approach A postcard intervention was administered to families with children aged five to 12 years at three primary schools in Western Australia. Approximately two months later, an evaluation questionnaire was administered to the three intervention schools...

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