... and common barriers to successful implementation. Design/methodology/approach Using Lynes et al. (2014) Community-Based Social Marketing benchmark criteria, the authors qualitatively contrast three interventions using messy, citizen science data. Additionally, they provide a critique...

... Benchmark criteria Food waste Programme The Food and Agriculture Organization of the United Nations (FAO, 2015) estimates one-third of edible food, equivalent to 1.3 billion tons, is lost or wasted annually. Increased greenhouse gas emission from food waste is posited to lead to an increase...

... segmentation profiling to the Australian context; and types of messaging to shift young adults’ attitudes to irresponsible drinking. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Alcohol Social marketing Benchmark criteria Ecological systems...

...Jeff French; Rebekah Russell-Bennett Purpose – This paper aims to set out a new hierarchical and differentiated model of social marketing principles, concepts and techniques that builds on, but supersedes, the existing lists of non-equivalent and undifferentiated benchmark criteria. Design...