Keywords: COVID-19 vaccination
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance

Youngjee Ko, Hanyoung Kim, Youngji Seo, Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee, Ja Kyung Seo
Journal: Journal of Social Marketing
Journal of Social Marketing (2023) 13 (4): 490–509.
https://doi.org/10.1108/JSOCM-09-2022-0185
Published: 08 June 2023
...Youngjee Ko; Hanyoung Kim; Youngji Seo; Jeong-Yeob Han; Hye Jin Yoon; Jongmin Lee; Ja Kyung Seo Purpose Successful social marketing campaign to promote COVID-19 vaccination for the unvaccinated relies on increasing positive reactions but also reducing negative responses to persuasive messages...
View article titled, The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance
Open the PDF for The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance in another window
Add to Citation Manager for The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options