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Keywords: Collaboration
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 163–186.
Published: 25 April 2024
...). Hence, there are both technical and behavioural solutions to saving food with better packaging (Wikström et al., 2019b). Collective intelligence Participatory design Food waste Packaging design Social change Collaboration This article explores a case study of a CIPD project...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (1): 26–51.
Published: 28 November 2023
... and unsurprisingly not uniform across contexts and disciplinary areas. Given social marketing’s identity as a practice-oriented field, there are many existing examples of academic/practitioner collaboration and the successful linkage of theory and practice that deserve to be amplified. However, the challenges...
