Keywords: Collaboration
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Journal Articles
Journal Articles
Journal of Social Marketing (2024) 14 (1): 26–51.
Published: 28 November 2023
... and unsurprisingly not uniform across contexts and disciplinary areas. Given social marketing’s identity as a practice-oriented field, there are many existing examples of academic/practitioner collaboration and the successful linkage of theory and practice that deserve to be amplified. However, the challenges...

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