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Keywords: Dynamic systems
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (2): 180–203.
Published: 26 November 2018
... identified. Findings SSM adopts a dynamic systems thinking approach; it is an orientation, not a theory or model; it is multi-method; and it recognises that intervention can occur on multiple levels. Yet, greater attention should be given to the complexities of the systems context and the power...
