Keywords: E-waste
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Journal Articles
Journal of Social Marketing (2026) 16 (1): 58–71.
Published: 25 November 2025
... an electronic and electrical waste (e-waste) recycling pilot in one university setting. Design/methodology/approach During the Co-creation phase, the Capability, Opportunity, Motivation and Behaviour (COM-B) theory was applied delivering insights to guide campaign design, implementation and evaluation...
Journal Articles
Journal of Social Marketing (2025) 15 (4): 385–405.
Published: 19 June 2025
..., motivation, behaviour theory was selected for this depth interview study that aimed to identify barriers and enablers towards e-waste reduction. Design/methodology/approach Following ethical clearance, semi-structured in-depth interviews were conducted in Australia with 19 people, including experts...

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