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Keywords: Electric cars
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Journal Articles
Factors potentially affecting the successful promotion of electric vehicles
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (1): 62–82.
Published: 04 January 2016
.... “Preserves the environment” was predicated on words connected with environmental cleanliness and with saving the nation’s energy resources. Marketing Message framing Environment Marketing communications Consumer attitudes Environmental sustainability Message style Electric cars Promotional...
