...Johnpaul Smith; Ann-Marie Kennedy; Ekant Veer Purpose This study aims to explore what an authentic approach to engagement with historically underserved and under-resourced communities looks like for social marketers. This helps ensure the voices of the marginalised are heard, and their interests...

...Sara Shawky; Krzysztof Kubacki; Timo Dietrich; Scott Weaven Purpose Recognising the potential of social media as an integral driver of communication that can create engaged communities through dialogic or two-way conversations, this study aims to identify and describe the use of social media...