...) framework to showcase how marketing was applied in response to emerging trends that have negative health and environmental consequences. This paper aims to demonstrate how CBE is applied iteratively, ensuring student feedback leads module development. Design/methodology/approach In Study 1, a pure seven...

... on the TPB (Ajzen, 1985). Moreover, this was carried out in an island environment which is characterised by its greater environmental vulnerability compared to other regions. To contrast the proposed theoretical model and test the hypotheses, the partial least squares structural equation modeling (PLS-SEM...

... the environment and the actual behaviour when choosing a car. People who exhibited environmentally friendly behaviour in several other spheres and who in addition held positive environmental attitudes were more likely than others to translate their attitudes into actual purchases of EVs. In the UK, a Government...

... the understanding of issues that social marketing efforts address. Specifically, because of greater involvement through active learning, the preparation of a SMP that focuses on the environment is expected to result in changes in environmental awareness, attitudes, and intentions to take action to preserve...