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Keywords: Experiment
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (1): 63–81.
Published: 19 October 2022
... in the hiring practices of the most southern state of Switzerland. Design/methodology/approach An experimental formative research study was conducted with employees. Based on CVs for two positions, back-office and front-office, candidates were selected for interviews and reasons were provided. Two variables...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (1): 38–57.
Published: 28 January 2014
... media environments these recommendations can be implemented by adjusting the ad display algorithms. The present study is constrained by the general limitations of experimental research. We make no claim regarding the generalizability of the findings. Experiments are designed to show that a certain...
