...Moty Amar; Yaniv Gvili; Aner Tal Purpose This paper aims to offer social marketers an innovative method to promote healthy foods. This method demonstrates the effectiveness of indirect communication in attracting consumers to healthy foods. Further, it aims to offer a way to promote food...

...Emma Louise Giles; Mary Brennan Purpose – The purpose of this paper is to explore the costs and benefits that young adults perceive to be associated with adopting healthier food, alcohol and physical activity behaviours. Social marketing is used to identify and change behaviours within...

...Prof. Linda Brennan; Assistant Prof. Lukas Parker; Julia Carins; Sharyn Rundle-Thiele Purpose – The purpose of this paper is to report on a quantitative study of the food environment designed to measure aspects of support for healthy eating. Design/methodology/approach – An ecological view...