... Social marketing Stakeholder orientation Co-creation Living Lab Gamification Co-creation in social marketing is crucial to program design, implementation and evaluation (Rundle-Thiele et al., 2021). Stakeholder orientation extends the concept of co-creation to involve not only users...

.... The purpose of this study is to influence dietary preferences and to reduce current health issues by using gamification as a social marketing tool. To this end, the decision-making processes affecting food choices in individuals based on calorific content were evaluated and the effectiveness of gamification...

...Pamela Saleme; Timo Dietrich; Bo Pang; Joy Parkinson Purpose Gamification has gained popularity in social marketing research; however, its application remains limited to a few contexts, and relatively little is known about how innovative gamification technologies such as augmented reality can...

... consensus on a generalisable game attribute framework for serious games and gamification (Johnson et al., 2016). As scholars began to recognise the potential of games to be used for purposes other than entertainment (learning and behaviour change), additional game attributes were introduced over...