... to test and validate assumptions from the literature (Schuurman et al., 2016). Social marketing Stakeholder orientation Co-creation Living Lab Gamification Co-creation in social marketing is crucial to program design, implementation and evaluation (Rundle-Thiele et al...

.... The purpose of this study is to influence dietary preferences and to reduce current health issues by using gamification as a social marketing tool. To this end, the decision-making processes affecting food choices in individuals based on calorific content were evaluated and the effectiveness of gamification...

...Pamela Saleme; Timo Dietrich; Bo Pang; Joy Parkinson Purpose Gamification has gained popularity in social marketing research; however, its application remains limited to a few contexts, and relatively little is known about how innovative gamification technologies such as augmented reality can...

..., multiple terms have been used to describe gamification and serious games including: “electronic games” (Mulcahy et al., 2015), “interactive games” (Buller et al., 2009), “social marketing games” (Russell-Bennett et al., 2016) and edutainment (Rundle-Thiele et al., 2015...