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Keywords: Gaming attributes
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (3): 280–296.
Published: 15 March 2018
...Timo Dietrich; Rory Mulcahy; Kathy Knox Purpose There is growing evidence that serious games can be an effective tool in social marketing programmes. Although multiple (serious) game attribute frameworks exist, there is limited knowledge about which game attributes are applicable for sensitive...
