...Alan Tapp; Gerard Hastings Purpose This paper offers a viewpoint of the role of social marketing in addressing global warming challenges. Design/methodology/approach NA Findings The authors find that the breadth and depth of social marketing’s tools and techniques can offer a great deal...

... to the Fakegate scandal involving a climate scientist’s use of ethically questionable tactics in the “selling” of the anthropogenic global warming (AGW) cause. Design/methodology/approach Content analysis catalogues the Fakegate justifications and criticisms used by eight UK and US print media editorials...

... Limited 2012 Social marketing Public health Politics Global warming Regulation Tobacco Manipulation Corporate power Critical marketing In 2010 I gave a presentation at the International Not for Profit and Social Marketing Conference in Brisbane arguing that, whilst commercial...