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Keywords: Intervention
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Journal Articles
Scottish reusable coffee cups: a multi-intervention CBSM benchmark analysis
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (1): 72–100.
Published: 19 December 2025
...Victoria Wells; Marylyn Carrigan; Kerry Mackay; Jacqueline Willis; Emma Glencross Purpose With litter from discarded single-use cups increasingly causing pollution, the purpose of this paper is to examine three intervention trials to encourage reusable cups to assess key success criteria...
Journal Articles
A review of social marketing interventions in low- and middle-income countries (2010–2019)
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (3): 240–258.
Published: 17 May 2021
...David James Schmidtke; Krzysztof Kubacki; Sharyn Rundle-Thiele Purpose This study aims to review social marketing interventions reported in peer-reviewed literature from 2010 to 2019 that were conducted in low- and middle-income countries (LMICs). This paper seeks to further contribute...
Journal Articles
Improving parents' child‐feeding practices: a social marketing challenge
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2012) 2 (1): 8–22.
Published: 10 February 2012
...Simone Pettigrew; Melanie Pescud Purpose The purpose of this paper is to evaluate the ability of a social marketing intervention to provide families with specific nutrition information, stimulate family discussions on the topic of nutrition, and encourage parents to make changes in their child...
