... messages. These findings can guide the development of strategic social marketing interventions. Practical implications Social marketing scholars and practitioners should consider weaving inoculation messages throughout social marketing campaigns focused on this important issue. Originality/value...

..., and a worked example are provided to illustrate how the TITE process may be initially followed. Findings Low levels and poor quality of theory use suggest social marketing researchers and practitioners need further support in rigorously applying theories across the life of an intervention. The TITE process...

... intervention in a university setting. Design/methodology/approach We conducted extensive qualitative, quantitative and observational background research to identify elements that would increase the effectiveness of the intervention. Focus groups and surveys allowed us to identify a target audience, target...

.... It also influences local communities to advocate to friends and family overseas on MPI’s behalf. Design/methodology/approach Aimed at visitors with the highest identified risk, the programme uses a range of interventions in the pre-travel, in-journey and upon-arrival stages of travel...