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Keywords: MOA
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (1): 100–120.
Published: 09 November 2022
... conceptualisation of strata-based solar PV adoption provides new insights into individual behaviour change requiring collective approval. 08 04 2022 25 08 2022 17 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only MOA is also sufficiently...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (3): 258–276.
Published: 11 July 2016
.../approach Rothschild’s motivation, opportunity and ability (MOA) framework is applied in this study to understand veterinarians as midstream microactors in the macrosystem of wicked animal welfare issues. Focus group and individual interview data from veterinarians were analysed through the lens of the MOA...
