... Environment Marketing communications Consumer attitudes Environmental sustainability Message style Electric cars Promotional message strategies This paper examines how marketing can help foster environmentally sustainable behaviour (a field embraced by social marketers for many years – see...

... identifies a gap in the development of theoretical constructs, which could explicate the role of prosumers in society. Social marketing Women Pregnancy Marketing communications Public health Prosumption Women's health In 2005, the number of home births in the USA rose by 5 percent...