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Keywords: Message style
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Journal Articles
Robert J. Donovan, Julia Anwar-McHenry, Yolexis Hernandez Aguilera, Amberlee Nicholas, Simone Kerrigan
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (4): 377–389.
Published: 10 October 2016
... 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Health promotion Sponsorship Message framing Message style Social marketing Behaviour/attitudes Brand recall Donovan and Henley (2010 , p. 364) define...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (1): 62–82.
Published: 04 January 2016
.... “Preserves the environment” was predicated on words connected with environmental cleanliness and with saving the nation’s energy resources. Marketing Message framing Environment Marketing communications Consumer attitudes Environmental sustainability Message style Electric cars Promotional...
