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Keywords: Practitioner-academic gap
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 228–249.
Published: 08 January 2024
... change Voluntary behaviour change Practitioner-academic gap Global overreliance on plastic and plastic’s omnipotence in everyday life has seen the 20th and 21st centuries dubbed “The Plastic Age” (Porta, 2021). The overuse of plastic combined with poor waste management has led to a waste crisis...
