...Sharyn Rundle-Thiele Purpose Competition is one of the least used social marketing principles. Yet, an assessment of direct competition is one of the key factors defining social marketing from other behavioural change approaches. This paper aims to synthesise literature from evidence reviews...

...Jeff French; Rebekah Russell-Bennett Purpose – This paper aims to set out a new hierarchical and differentiated model of social marketing principles, concepts and techniques that builds on, but supersedes, the existing lists of non-equivalent and undifferentiated benchmark criteria. Design...