Keywords: Programme
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Journal Articles
Journal of Social Marketing (2021) 11 (4): 378–405.
Published: 09 June 2021
... Social marketing Digital technologies Systematic literature review Programme digital intervention Tomorrow’s world is radically different to the one that social marketing was born into 50 years ago. Social marketing is propelling forward into a future of big change defined by a pandemic...
Journal Articles
Journal of Social Marketing (2020) 10 (3): 289–319.
Published: 30 July 2020
... interventions are effective and valued by users. Public health Obesity Social marketing Programme Digital intervention Systematic literature review A data extraction form based on the PRISMA[ 4 ] declaration was developed to extract the characteristics of the study (Liberati et al...
Journal Articles
Journal of Social Marketing (2019) 9 (4): 447–466.
Published: 19 September 2019
.... Personal interaction involved the distribution of information in person (typically through door knocking). Personal interaction strategies were identified as the most effective program techniques. Program effectiveness was greater when the social marketing components of behavioral change, theory...

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