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Keywords: Recycling
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Journal Articles
Identifying e-waste recycling solutions: a theory-guided approach
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (4): 385–405.
Published: 19 June 2025
..., availability of and ease of access to e-waste recycling services, improved product design to support e-waste recovery, monetary support, regulation and policies, circular economy and social support. Research limitations/implications In total, 18 influences offer an understanding of the many ways...
Journal Articles
Investigating the relevance of the traditional marketing mix across different stages of change: empirical evidence from household recycling
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 489–506.
Published: 16 July 2021
... the (in)compatibility of the traditional marketing mix (the 4Ps) in the field of social marketing. In doing so, this study examines the important role that the stages of behaviour change play in influencing the effectiveness of traditional marketing mix elements in the context of recycling in South African households...
