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1-4 of 4
Keywords: Smoking/tobacco
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Journal Articles
From “Stoptober” To “Moi(S) Sans Tabac”: how to import a social marketing campaign
Available to PurchaseAuriane Djian, Romain Guignard, Karine Gallopel-Morvan, Olivier Smadja, Jennifer Davies, Aurélie Blanc, Anna Mercier, Matthew Walmsley, Viêt Nguyen-Thanh
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 345–356.
Published: 16 August 2019
... can be contacted at: romain.guignard@santepubliquefrance.fr 10 07 2018 28 01 2019 06 05 2019 16 05 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Public health Partnership Communication Social marketing Smoking...
Journal Articles
A tale of complexity
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (1): 40–52.
Published: 06 December 2018
... the previous situation. Social marketing theory Smoking/tobacco Social marketing Complexity sciences Nowadays, almost everybody knows that cigarettes suck. They make people stink, they are gross, and they cause cancer. Nevertheless, consumption of cigarettes throughout the world, although...
Journal Articles
Is there an intersection between “market justice” and “social justice”?: An analysis of ENDS marketing
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (3): 241–249.
Published: 10 July 2017
... at: janet.hoek@otago.ac.nz 03 04 2017 03 04 2017 28 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Tobacco Social justice Smoking/tobacco Electronic nicotine delivery systems Marketing justice Many companies profit...
Journal Articles
How do young adult female smokers interpret dissuasive cigarette sticks?: A qualitative analysis
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (1): 21–39.
Published: 05 January 2015
... coloured cigarette sticks, designed to demarket smoking. Public health Qualitative research Cognitive dissonance Australia Smoking/Tobacco Plain packaging Although many parties have ratified the World Health Organization’s Framework Convention on Tobacco Control, which calls...
