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Keywords: Social campaign
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Journal Articles
A conceptual framework of cool for social marketing
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (2): 121–143.
Published: 11 April 2016
... is discussed henceforth. 04 07 2015 04 11 2015 13 01 2016 28 01 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Social marketing Marketing Cool Coolness Social brand Social campaign Several authors...
