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Keywords: Social media public service announcements (PSAs)
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 338–362.
Published: 20 May 2025
...). Social media has become an increasingly vital tool within social marketing (Ryan et al., 2022) due to its ability to increase public engagement and reach diverse audiences (Shawky et al., 2019). Social media public service announcements (PSAs), which belong to the promotion category...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (4): 490–509.
Published: 08 June 2023
...). © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social marketing Empathy COVID-19 vaccination Narrative persuasion Social media public service announcements (PSAs) Research has indicated that narrative messages (e.g. stories) outperform non...
