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Keywords: Solar power
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (1): 100–120.
Published: 09 November 2022
...Ben Charters; Troy Heffernan; Matthew Daly Purpose This paper aims to examine a situation in which individual action requires collective approval – solar power adoption in strata properties – and offers a motivation-opportunity-ability theory-based model with which such a situation may...
