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Keywords: Sports sponsorship
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (1): 24–39.
Published: 09 October 2017
...Krzysztof Kubacki; Erin Hurley; Sharyn Robyn Rundle-Thiele Purpose This paper aims to provide a systematic review of evaluations of public health and social marketing campaigns reporting the use of sports sponsorship. Sports sponsorship is a key health promotion strategy, yet academic literature...
