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Keywords: Sustainable behaviour
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing 1–19.
Published: 13 October 2026
... changes in consumer behaviour. Social implications The identified model highlights the significant influence of subjective norms in shaping real behaviour. This determinant, which represents perceived social pressure, emerges as the strongest predictor of real sustainable behaviour in both...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (1): 58–71.
Published: 25 November 2025
.... The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Sustainable behaviour Environmental behaviour change University sustainability COM-B model Social marketing benchmark criteria Theory-informed intervention E-waste Disposal behaviour Social marketing...
