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Keywords: Systematic review
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Journal Articles
Young adult drug interventions: a social marketing systematic review and research agenda
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (2): 191–221.
Published: 14 January 2022
...Aimee Riedel; Rory Mulcahy; Amanda Beatson; Byron Keating Purpose This paper aims to report on the first comprehensive, social marketing systematic review of interventions targeting illicit drug use by young adults. Design/methodology/approach A total of 3,169 papers were screened, with 20...
Journal Articles
A systematic review of sports sponsorship for public health and social marketing
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (1): 24–39.
Published: 09 October 2017
...Krzysztof Kubacki; Erin Hurley; Sharyn Robyn Rundle-Thiele Purpose This paper aims to provide a systematic review of evaluations of public health and social marketing campaigns reporting the use of sports sponsorship. Sports sponsorship is a key health promotion strategy, yet academic literature...
