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Keywords: Systems theory
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Journal Articles
Journal Articles
Journal of Social Marketing (2019) 9 (2): 180–203.
Published: 26 November 2018
... the theories and models we can get to make sense of it (p. 21). 21 06 2018 17 08 2018 10 09 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Well-being Behaviour change Systems theory Dynamic systems Macro-social marketing...
Journal Articles
Journal of Social Marketing (2017) 7 (3): 250–267.
Published: 10 July 2017
... Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Holly M. Thompson can be contacted at: h.thompson@business.uq.edu.au 05 04 2017 02 05 2017 12 05 2017 14 05 2017 Social marketing Systems theory Community sport Sports Alcohol...
Journal Articles
Journal of Social Marketing (2017) 7 (1): 51–73.
Published: 03 January 2017
...Ann-Marie Kennedy; Sommer Kapitan; Neha Bajaj; Angelina Bakonyi; Sean Sands Purpose This paper aims to use systems thinking, systems theory and Camillus’ framework for responding to wicked problems to provide social marketers with a theoretically based framework for approaching strategy formation...
Journal Articles
Journal of Social Marketing (2017) 7 (1): 94–112.
Published: 03 January 2017
... that social marketing can play in addressing this problem. Design/methodology/approach This paper conceptualises the wicked problem of athlete and consumer vulnerability in sport, proposing a multi-theoretical approach to social marketing, incorporating insights from stakeholder theory, systems theory...

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