.... This study aims to investigate the role of habit, moral norms, convenience-situational factors and environmental values on e-waste recycling behaviour, drawing on the theory of planned behaviour ( TPB ). Design/methodology/approach This quantitative study used non-probability quota sampling. A survey...

... 2024 Emerald Publishing Limited Licensed re-use rights only Menstrual cups Behavioural intention Consumer values Social marketing Theory of planned behaviour Menstrual health education is a fundamental right, such as equality, employment and education (Hennegan, 2017). Over...

... theory, namely, the theory of planned behaviour (TPB), was empirically examined across three different contexts and critically assessed to guide future research practice. Design/methodology/approach TPB measures were drawn from prior studies, and inconsistent item use across contexts was observed...

... information (anchoring effects); and evaluate objects based on the most vivid examples that spring to mind (availability bias). Social marketing Consumer behaviour Cognition Social marketing theory Consumer attitudes Theory of planned behaviour There is always a well‐known solution...

... pregnant teenagers, young mothers and their influencers to explore feeding decisions and examine social marketing options. The Theory of Planned Behaviour (TPB) emerged as the most appropriate framework to explain the major influences on breastfeeding. This was used to structure a solution that highlighted...

...Judith Holdershaw; Philip Gendall; Malcolm Wright Purpose The purpose of this paper is to test whether, in the context of blood donation, the predictive ability of the theory of planned behaviour (TPB) extends from behavioural intention to actual donation behaviour, and whether extended versions...