... Capabilities Social marketing Disability Vulnerability NDIS Well-being However, PWD and their carers may also live in a state of vulnerability (Baker et al., 2005), which may affect their capability to process information, use their own resources and make the “right” decisions in the face...

.... Secondly, SM broadly appears to take a behavioural change from implementation perspective, with an upstream approach; while in contrast, TSR focuses more on interaction for consumer and employee well-being. Finally, when considering the service ecosystem, SM and TSR both operate at all three levels (micro...

... the theories and models we can get to make sense of it (p. 21). 21 06 2018 17 08 2018 10 09 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Well-being Behaviour change Systems theory Dynamic systems Macro-social marketing...

...Cheryl Leo; Nadia Zainuddin Purpose This paper seeks to draw from services marketing theory as an alternative and under-used pathway to social and behaviour change for the achievement of societal well-being. Social marketing services are an important part of social change programmes...