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Keywords: Workplace
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 228–249.
Published: 08 January 2024
... Oceans Australasia (POA). Design/methodology/approach EPIC is a behaviour change programme by POA that aims to reduce single-use plastic (SUP) consumption in workplaces. The study evaluates the programme’s impact on employee perceptions and actual behaviour through pre- and post-programme data...
