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Discusses the role of company leaders in implementing change, stressing their ability to become role models for change, setting the organization on a strong strategic course that is the basis for quality improvement. Outlines the four basic abilities that a strong leader should posses ‐ the ability to create alignment; initiate and manage change; resolve contradictions; and encourage synergy. Suggests that there are four different categories of business, naming them “Fort”, “Eagle”, “Slim Down” and “Circled Wagons”, and implies a deliberate use of a certain range of business strategies in respect of each.

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