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Volume 5, Issue 2
1 April 1995
This article was originally published in
Managing Service Quality
Managing Service Quality Cover Image for Volume 5, Issue 2
Case Report| April 01 1995

Applying quality management in manufacturing at BASF

Albrecht Müller
Divisional Managing Director at BASF
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8030
Print ISSN: 0960-4529
© MCB UP Limited
1995
Managing Service Quality: An International Journal (1995) 5 (2): 33–37.
https://doi.org/10.1108/09604529510796359

Outlines the quality management process employed by BASF in manufacturing its 8,000 products (from chemical feedstocks to clothing). The process involves integrating the efforts of employees to meeting the demands of the market as effectively and efficiently as possible.

Keywords: Employees, Manufacturing, Quality
© MCB UP Limited
1995
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